Quora is the “it” platform of early 2011 and this nice infographic does a good job of explaining how it works and showing off the platform’s growth. Do you use Quora and how?
Do’s And Don’ts
I have observed hundreds of multivariate tests, and I have seen many people make the same mistakes. Here is some practical advice, direct from my experience.
Don’ts
- Don’t include a lot of sections in the test.
Every section you add effectively doubles the number of…
thoughts and such
It is time to start crafting like I used to… When I get home I am going to set up a craft corner in my room, get myself a nice table set up… and start building my supplies with every paycheck :] I have found some inspiration after a long long time… now if only I could get my hand to start writing again, come on old thinker, time to start turning again.
Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors. Here are 11 tools to help you gather that important data.
So your company has jumped into the world of social media and everything is going well. Your content is rich, you’re monitoring, measuring and you’ve hired a community manager to make sure things are running smoothly on a daily basis.
But, good content and a solid strategy will only take you…
Here’s a very useful list…
How we deal with social media and information overload in our busy lives has always been an interest of mine. I’ve blogged before about Soren Gordhamer’s excellent Wisdom 2.0 book and the Pomodoro Technique.
Over on Tricycle.com, Lori Deschene (founder of @TinyBuddha on Twitter and…
What You Should be Doing with Your Site Analytics
And why it’s more than a numbers game
With so many tools that measure site visits, tweets and blog subscribers, it’s easy to know exactly who read your content and downloaded your white paper, but do you understand what the numbers are telling you about your small business? Sure, they answer the question of how many folks have been engaged with your content, but then what? The marketing tools alone are not enough to evaluate the way consumers engaged your content, or how they feel about your product or service.
Amidst all the data collection tools, your small business marketing will still need a real person who can evaluate the data on more than a quantifiable level. Although it’s necessary to measure the effectiveness of campaigns, blogs, landing pages, and other lead generation tools, you should also be looking at the type of interaction that is happening with your brand as well. Facebook “likes” are wonderful, and as a small business owner it feels good to see that your fan page is likable, but what do those fans “like” about your brand? The only way to find out is to interact with brand participants. Discover the way your brand is viewed by building a relationship with the community who engages with your content.
Visualizing Facebook Friends
Every wonder how your friends on Facebook are connected? Now you can see using Friend Wheel, a free Flash app that creates an interactive radial convergence graphic with your data.
Here’s mine:
See large version
